A guide to promoting your Instagram account

Instagram is a platform that most of us are familiar with, but what if this social network had a use beyond selfies and travel notes? Yes, Instagram provides many people with the opportunity to learn about your cats, but if they become acquainted with your brand and become your clients, why should they not be your customers? It makes perfect sense! Further, the platform is rapidly expanding: hundreds of thousands of new users are registering here on a monthly basis, and this is a trend not only observed within the CIS countries but throughout the entire civilized world.

Accordingly, we can confidently say that the promotion of an Instagram profile is an excellent opportunity to market your business online, regardless of the industry in which you operate. Moreover, it is essential to emphasize here that the budget for advertising in this social network is relatively small. When you add an incessant field for creativity to the advantages.

1. Start Free Giveaways Contests for likes and follows.

It is true there are fewer options for contests on Instagram than on Facebook, however, we recommend using the circular contest because it is the most effective from the point of view of promotion as well as the most recent from the point of view of subscribers.

This type of contest requires negotiations with other accounts, preferably those with similar interests. The two of you will decide together on the prizes and terms of the contest (typically a subscription to a profile, a like for a photo, a tag for a friend, etc.). On occasion, a post with a drawn poster is published simultaneously on all profiles, but each account contains its prize in the text and a link to the next competitive profile is provided.

In this manner, subscribers follow the links from account to account, perform the specified actions, and eventually return to their starting point. In other words, they complete the circle. In terms of promotion, the competition results in all participating accounts exchanging audiences; therefore, you should select co-organizers with thematic profiles that are similar to your own.

Interestingly, reposts are ineffective when it comes to Instagram contests. Users do not want to clutter their feeds with intrusive publications.

There are no hard and fast rules, but if you are unable to promote yourself, do not have adequate time, experience, or confidence in the outcome, consult with a specialist.

2) Always Create Unique Content

In order to maximize your Instagram profile, you should upload high-quality content regularly. In the first instance, the content needs to be of interest to your subscribers, so you need to create content that is related to your business, thematic, realistic, and relevant. This could be a photo of a new product, a funny story about delivery, a news item or announcement about a promotion, a screenshot showing a positive customer review, or a video showing backstage at an event.

In light of Instagram's success as a blog platform, do not be concerned about the length of your content. A user will be most engaged by an interesting text and a high-quality visual.

3)Keep using hashtags

In addition to hashtags, you can also promote your content on Instagram with minimal effort. Add hashtags to your posts, but keep in mind that they must relate to the photo, be appropriate and engaging to your target audience.

The hashtag is a branded keyword. This is what people will find you by. In order to accomplish this, you can use the name of the store, brand, or come up with a unique slogan (for example, #fashion, #store, #woohuae; a vivid example of a cool phrase is Retort and #Rampit). Think creatively and use good taste, since not everything that is placed after the # icon is memorable and unique.

Using thematic hashtags, you can bring together related posts from different accounts, such as #structure, #fashionvibes, etc. When used properly, hashtags can serve two purposes: they can reach prospective subscribers and provide an easy way to navigate for existing subscribers.

4) Livestream/broadcast using Instagram

In addition to live streaming on Instagram, you can use the "stories" feature, which remains on the platform for only a day, preventing it from clogging up, but allowing it to provide a hint of live communication. These seem to be humorous things at first glance, but do not underestimate them. "Stories" may be fun for your personal account, but for your business, they are a great way to promote yourself.

We would like to point out two advantages: first, your subscribers receive automatic notifications when you launch a live broadcast. Second, Instagram highlights your account when you post a new "story". You should start using this free life hack right away since it is not something everyone knows about yet.

5) Try to keep in touch with your Insta connections communicate

On Facebook and Instagram, posts in the feed live and die according to a complicated process. The social network assumes, for example, that a person no longer likes you, and will stop showing him your publications or will do so less frequently. Subsequently, your content stops being received by your subscriber, possibly unintentionally. If you fail to address these issues, you can quickly find yourself at the bottom of the news feed and lose high-quality followers.
You should communicate directly with your subscribers, and do not be afraid to do so. As a matter of course, phrases such as "Thank you for the like", "We are delighted with your every like", or a promise to post a new photo once the current one has received enough likes are quite commonplace. Additionally, you may wish to remind your audience about the "enable notification of publications" feature - after all, many users have not even heard about it.