Wooh.ae-Deals of the DayIf you're not optimizing your Web pages for search engines you're not only missing out on traffic, but chances are that it's costing you money, especially if it's keyword competitive.
In order to figure out exactly how to best optimize our sites, we have to do a number of things, some of them easy, some of them time consuming.
First off, we have to look at the keywords the potential customer uses to find sites like yours. You can't simply dump thousands of words onto the Web without making any sense to anyone.
In fact, if you do such a thing, you'll soon find that your rankings are dropping fast.
You might be thinking that once you get your keywords and content together, you're done. You're not.
Once you have your keywords in place and you've got your content together, there are some other steps to creating an optimized Web site in order to improve your search engine rankings.
The three steps to effective SEO are:
1. Keyword Research -- Determining the keywords people will use to find your site.
2. Title tag -- Making sure your keywords are in your title tag.
3. Meta tags -- Making sure your keywords are in your meta keywords tag.
1. Keyword Research
You need to find out what keywords your best customers are using. You should also be able to find keywords that people are not actually searching for. If you create keywords that are not searched for, no one will find your Web site if it is not ranked in the top 10 for the keywords.
You can use keyword research tools such as Google Keyword Tool and Wordtracker to help identify keywords and see what the traffic volume for them is. These tools can help you find the best keywords for your Web site and help you decide which ones to target.
2. Title Tag
The title tag of your Web site is one of the most critical tags to be considered when search engines are deciding the best keywords to target.
In the title tag, include the most important keywords or keyword phrases, but make sure it reads naturally. The tag should not be more than 68 characters. Another tactic to include keywords in your title tag is to form long-tailed keywords, which add up to more traffic when the term is searched for.
3. Meta Tags
In your meta tags, include keywords that you've found during your keyword research. These tags are used by search engines to get a description of your site, as well as for indexing information.
Your meta tags should be 500 characters, or less if you've already used your keyword in your title tag. Use your main keyword in the description and varying keywords.
4. h1 header tag
Search engines pay special attention to the h1 header tag, so make sure it includes your keywords.
If you have a Web site that has a blog, you can use the built-in comb formula plugin to create an h1 tag every time you post a new blog post. It's not clear yet as to whether search engines actually use the information in this tag in their algorithm, but as it becomes more evident, you'll want to include it.
5. Unique Content
The more unique the content you have on your Web site, the more ways to get your rankings up. Search engines love unique content, and having a lot of different keywords used throughout the page will help show the engines that your content is fresh.
6. sitemap
A sitemap is a page where all your site's links are displayed. If you've got a bigger site, you'll want to create several sitemaps (under a directory called sitemaps), because this will enable you to keep the links fresh.
7. internal links
Internal links refers to links from your browser to pages on your Web site. This can include bookmarks, tabs, or links to different pages of your site.
Remember that search engines read pages from the top left down. From the top left, they read down until they read the last page. Then they move on to the next section. So, it's important that the last page of your site is the first page the search engines will read. If you've got a big site, you can make good use of the sitemap and internal links to help your readers easily navigate between pages.
While you're at it, it's a good idea to have a good meta-tag to inform the search engines of your site's presence. This makes it easier for the search engines to locate you.
As you're setting up sitemaps, it's a good idea to have an understanding of some of the other things that can improve your search engine rankings. Advertising and marketing is only a fraction of what's needed, but it's something that should be considered.
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