📈 10 Creative Social Media Ideas to Boost Your Engagement (Insights from Business Strategy TV)

 In today’s digital world, mastering social media isn’t just an option — it’s a necessity. Whether you’re a solopreneur, small business owner, or marketing professional, consistently engaging your audience online can make the difference between stagnation and growth.

Recently, Business Strategy TV — a channel led by digital strategist Adella Pasos — released a concise and highly actionable video that outlines 10 creative social media concepts guaranteed to help businesses improve their presence across platforms. In this post, we break down those ideas, expand on their value, and show you how to implement them effectively.

🔍 What the Video Covers

The featured video is short but rich in strategic insight. Rather than focusing on complex theories, Pasos delivers practical tactics that businesses of all sizes can apply immediately. The goal? To help you diversify your content, increase engagement, and strengthen your brand’s visibility online.

Before we dive into the ideas, here’s a quick recap of the ultimate message from the creator:

Social media engagement grows when you experiment creatively and serve genuine value.

The video ends with a clear call to action — encouraging viewers to subscribe to the channel for more expert advice on corporate growth and visibility

💡 10 Creative Social Media Ideas to Try This Week

Here’s a breakdown of the key tactics shared — along with additional tips to maximize impact:

1️⃣ Share Behind-The-Scenes Content

Give your audience an inside look at how your business works. This builds trust and humanizes your brand.

✔️ Example: A short clip of your team prepping for a launch, or a quick morning meeting snapshot.

2️⃣ Use Polls and Questions

Interactive posts invite participation — and higher engagement means increased reach.

💡 Try on: Instagram Stories, LinkedIn Polls, Twitter Threads

3️⃣ Repurpose Popular Blog Posts

Turn existing content into bite-sized visuals or short videos to expand reach and value.

✔️ Tip: Extract key takeaways and turn them into quote cards or carousel posts.

4️⃣ Post Customer Testimonials

User testimonials build credibility and act as social proof — a powerful persuasion tool.

🎥 Video Testimonial: Even 20–30 seconds adds emotional weight.

5️⃣ Create A ‘Tips of the Week’ Series

Consistency builds anticipation. A weekly series keeps audiences returning and increases retention.

6️⃣ Highlight Trending Topics

Jumping on trending hashtags or conversations boosts visibility — but only when relevant.

⚠️ Rule: Always add your expert take to keep it valuable.

7️⃣ Publish Educational Explainers

People love learning new things — and short, informative posts can position you as an industry leader.

📌 Think: “3 Tips to Improve Your Engagement Today”

8️⃣ Go Live With Q&A Sessions

Live video increases authenticity and real-time interaction — ideal for building community.

9️⃣ Collaborate With Other Creators

Partnering expands your reach to new audiences and adds fresh perspectives to your feed.

💡 Pro Tip: Pick collaborators with similar audiences and complementary expertise.

🔟 Create Short Tutorials or Demos

Quick tutorials help solve real problems and make your content immediately useful.

✔️ Example: “How to use Instagram Reels for Business in 60 Seconds”

📌 Why These Ideas Work

What sets these tactics apart is that they focus on engagement over vanity metrics. Instead of chasing likes, the video emphasizes:

✅ Community interaction
✅ Educational value
✅ Authentic storytelling
✅ Brand-centric creativity

These elements help brands connect meaningfully with their audience — which ultimately drives growth, loyalty, and conversions.

🚀 Final Takeaway

Social media success isn’t about randomness — it's about strategy and relevance. The creative concepts shared by Adella Pasos in the Business Strategy TV video are practical, grounded in audience behavior, and easy to implement.

If you’re serious about expanding your digital footprint, start experimenting with these ideas today — and don’t forget to track their performance so you know what works best for your audience.

🎯 Remember: Consistency + creativity + value = growth.