Many businesses have used email marketing to create and build a successful business. It can be an effective way to keep up with customers and keep them informed about special deals, new products and even to let them know about new and exciting things about your business that may interest them. This article can help you make sure your email campaign is a success.

The beginning and conclusion of your marketing email should include a call to action for your customers. Be clear about what you want your customer to do, and include at least two obvious links to your site. Use clear suggestions that direct your customers to the offer your email is promoting.

Follow up with contacts you meet at trade shows. Collect people's phone numbers when they stop by your table and call them within a couple of weeks of meeting them. Use the follow-up call to check in with your contact and ask him if he would like to receive your marketing newsletter by email.

Ask your customers for feedback on your emails. Since your customers are the most important part of your campaign, it is important to know if they are pleased with the emails they receive from you. You could ask them to fill out a short survey with a few questions on what they like and what they dislike.

To use email marketing to build confidence in your company and products, avoid turning your emails into gimmicks. Don't tarnish the professionalism of your image by using irritating tactics like writing all in caps or incorporating symbols like dollar signs. Most importantly, never talk down to your customers or make grossly exaggerated promises about your products.

Always remember that as each day goes by, your subscribers will likely be viewing your messages on a mobile device or through a smartphone. Mobile devices have lower resolutions, so your space will be limited. Learn the constraints that come with such small displays, and make sure that your emails are readable on phone-sized screens.

Let customers know how to add your email address to their "safe sender list". Many people do not know how to prevent certain emails from being sent to their spam folder. Inform them of how to prevent this from happening and encourage them to add you to their address book.

Design your marketing emails to be easily read on mobile devices, in addition to computers. An increasing number of people check their email messages using their cell phones. If the message is difficult to read on their phone, it is likely to be deleted without the content ever being read.

You should not use images to convey your most important information. A lot of email clients will block images right away. This could possibly interfere with your customers viewing the email correctly. You should always present vital information in plain text, and make certain that all of your images utilize alt tags.

Include in every email calls to action. The emails you send should directly tell the recipients what they should be doing. If the customer needs to follow a link to complete the offer, clearly label the link and tell customers where it leads right in the email. Include these sections in the top and the bottom of your message.

Try using A/B testing for your email marketing campaign. This basically entails creating two very different versions of the same email (A and B) and sending "A" to half of a small test group and "B" to the other half. Whichever half receives the most positive response is the one that you should be using for your campaign.

Don't make it hard for people to unsubscribe from your email list. The link to unsubscribe should be noticeably visible in all of your correspondence. I f you hide the link, not only some customers think that you are doing something untoward, but you may also receive complaints about spam.

Use plain text. Plain text emails will be received as more personable and HTML can be more difficult for some people to read. Some email readers may even prevent the delivery of HTML, depending on user settings. Plain, simple text will always be easy to read and very well received.

You can use a multi-part message to approach several topics in one email. You can use HTML and text content to make sure your email is displayed correctly on all devices and browsers. The extra effort that this requires is worth it since not all of your subscribers will be capable of reading HTML-based emails and will quickly unsubscribe from an HTML-only list.

Browse stock catalogs online for creative elements to your messages. You can find low to no cost images and even videos. These are all web ready and can be applied to your email marketing campaign with ease. Even though you have your reader's attention for a maximum of three paragraphs, these creative elements give you a lot more room to play.

Have a professional-looking design for your email. Choose a color scheme that is appealing without being overwhelming or difficult to read. Keep your design professional, even if you are seeking an informal relationship with your customer base. People are less likely to trust you with their business (and money) if you do not appear to take your business seriously.

Use an appropriate font in your e-mails. Realize that not all fonts are supported on all computers. Use a common font. Try not to use anything that is difficult to read or looks especially unprofessional. A bad font can cause a person to dismiss your e-mails without even reading them.

When developing your emails, remember to make the best use of your subject lines. This is what will capture a reader's attention and give a first impression that will encourage them to read on. Your subject lines should be the most well-thought-out part of your email, so investing time in them will never be wasted.

As you already know, email marketing can be a very useful way to interact with the customer. You can offer special deals, new products and keep them up to date on all of the exciting things happening in your business. The above article can help you make sure that your email marketing strategies accomplish all of those goals.