How to do Video Marketing? What are the Challenges, benefits and suggested practices of running a successful video marketing campaign?

 Video Marketing-Description

If Picture Worths a Thousand Words, Video values 50 times more. This is the foundation of video marketing, a forward-looking marketing strategy that incorporates engaging videos into your marketing campaigns.

Video marketing can be used for everything from building relationships with customers to promoting your brand, services or products. In addition, video marketing can serve as a medium for presenting procedures, promoting customer testimonials, broadcasting live events and Broadcasting viral (entertaining) content.

 What are the benefits of Video Marketing Services / Branding

Video marketing is a simple way of presenting your product: Your brand creates videos that somehow promote your business, drive sales, raise awareness about your products or services, or involve your customers. In practice, it is somewhat more complicated. Like many of your marketing efforts, Video marketing is data-driven. So you will want to monitor various statistics and track customer engagement.

 How to Create a Video Marketing Strategy

  •    Prepare Your Team/outsource Team for Initial Tasks: Assign or Hire Dedicated video team with good cams, video editing background for Better Video Creation.

 •    Narrate Your Stories: Narrate your product story in the video, how is it useful, make a better story creating to attract visitors to the product.

 •    Build an Engagement: Narrating Story is not enough; you should make it interesting to engage the audience with the product. How you will build engagement? How you make the audience connected with your product.

 •    Keep it Simple & Short: Lengthy videos won’t build much attention, as visitors won't like length videos, make short videos with more interesting & create the first impression about the product in a short time.

 •    Publish your content: Publish your content in multiple social media channels, embed it with your website, post links on the forum to create traffic for the video.

 •    Analyze the results: Track your stats to know which video created more engagement, pick the video and try to make video boost on Social Media Channels  

 What are the benefits of Video Marketing Services?
*Video is an advantage to be connected with the audience. Today, much of a company's marketing efforts are designed to help build trust. Video is the bridge that connects what you say to who you really are, allowing customers to look behind the curtain and get to know your brand.

* Video is a goldmine for SEO, helping to create backlinks to your site, increasing likes and shares (which can affect search rankings) and generating traffic to your site. And let's not forget that YouTube is owned by Google, so be sure to post your videos to YT and  add Tags with keywords/key phrases!

* Videos enhance information retention. If your customers hear only something, they are likely to retain about 10% of this information three days later; however, if what they hear is accompanied by relevant images, they will retain an average of 65% of this information three days later.

* In 2017, video content will account for approximately 74% of all online traffic. Your customers love video. Potential customers also like video, which means that good video marketing can attract new visitors.

* Email subject lines that include the word "video" see a 19% increase in open rates and a 65% increase in clicks.

* Four times more customers prefer watching a product video than reading a product description.

 3 ways to do Video Marketing via Social Media