SEO or Search Engine Optimization is the buzzword that marketing consultants use to get leads from their web sites. leads from web sites that are optimized for the search engines so that marketing consultants can easily lead the traffic to the sales sites.

That is why SEO is so important, and the better you get ranked by the search engines, the more traffic you will get to your site.

The better traffic you get to your site, the more leads you will get - because the people who find your site are already interested in the product or service that you are selling.

So the key to getting a lot of leads is to convert those visitors into paying customers.

Increase Online Business Sales


How can you make more of those people to shell out for your product or service? Here are some SEO tips:

1. Make your site highly search engine friendly. For example, you want to use a Flash site. This confuses the search engines at the same time because they can not read Flash content. By all means, you want to use it, but you have to create a site that looks like regular internet pages. Simply building a site with mostly text and banners will make it easier for search engines to index your site.

2. Provide useful content on your site. People mostly look for information that will help them solve a problem. Provide tips and ideas that will help them in a problem-free way.

3. Use videos wisely. You definitely want your site to appear in the list of the top ten search results when someone makes a search using a particular keyword phrase. Also, the content should be relevant, as Google considers websites with videos as more credible websites.

4. Make your URLs SEO friendly. You must use the keywords in your URL and file names. But this is not the only way to make your site SEO friendly. You can also use hyphens in URLs and file names but avoid underscores. Instead, use hyphens in your file names and use underscores gradually in the URLs. That way, you can make your site more search-engine friendly.

5. Use social media marketing wisely. You should have your business listed on Google Places, Facebook Places, Twitter posts and other social sites. In so doing, you can attract more traffic to your website. You can create the profiles yourself or hire a company that offers these services for you.

6. You should research about keywords. You can use different keyword research tools for your business. These tools can help you find the best keywords that are related to your business. You can create different clusters of these keywords. So for example, you can use the keywords as the name of the product or as categories for the products. After you have used the appropriate keywords, try to use it naturally in the content of the website. You can also use keywords in the file names of your pages.

7. Make your URLs SEO friendly. You can name your URLs using the keywords. The keywords should be used in the URLs to improve the search engine visibility.

8. Linking with the right people. You can get people to link with your site by spreading the word via social media, through press releases, etc. However, make sure that you know whom you are spending the time with. You should always know if your actions affect the reputation of your brand.

9. Your PR should be relevant, professional and helpful. PR, being a press release, is more like a cold that can spread fast and are very effective. It is a notification or announcement about your brand and the product or service. So maintaining a connection with people who are possibilities for your business is a highlight for your PR content creation.

10. After you launch your brand, keep it on the top of search engines. Update your keywords regularly so that there would be constant spotting for your brand. However, it is not enough if you are on the top of search engines. Your website should have more traffic, which means that you would have to opt for more Brand posts. To keep your website on top of search engines and to build a fan base, you should continue with the ways described above.

Your website can be like a 24-hour showroom for your business. If you handle it well, it would keep your fans and business associates happy. Sites such as Facebook and Twitter can be good tools to reach out to your audiences.

Now, you can see that the online marketing is a lot of hard work. It is perhaps a burden for you, but now that you know how SEO works, it is easier for you to understand your campaign.