Putting together a website and actually, putting together a website full of good content is quite reasonable. If you believe you have what it takes to put together a quality website then perhaps you should produce your own content, or perhaps you're thinking you should have a keyword search engine optimizer do the work for you.
Good content filled with keywords, or key word phrases, definitely is a great way to get ranked. However if you want to really get ranked, you probably need to include some help from the search engines. Why? It's simple actually, the search engines need help indexing your website.
Imagine you are researching a subject for your book, or you are doing research for a school essay. You go into a book shop and you buy the book with the reviews on it. The sales page is a list of benefitics about the book you are about to buy. These benefitics are compiled of the book summary, explore and conclusions and they give you a feeling of the book's value.
A website needs to have the same methodic structure of a book with different benefitics, each step a step of the way eventually concluding into a conclusion. If you design a website with these conventions, the search engines will pick up on your site.
Search engines are computer programs that use criteria and equations to index website content. To be indexed means to have a certain code that makes the website possible to be crawled by the search programs. These computer programs are called spiders, and they follow links from one document to another to find and index the pages.
The spider is also referred to as a crawler or robot. These are the programs used by the search engines to find and index the content. Spiders follow links from one page to another and from one website to another. The spider starts with a list of all the pages on the Web and stores all the significant words on each web page. Spiders will continue to crawl the pages and index them. Therefore repeating the spider's list of words is not a problem.
However it is a problem if the spider has to crawl through tons of pages. It starts to slow down and load pause after page load. A common size limit of a page is 500 words. Therefore if your site is larger than this size, your site will be penalized.
Another important factor is to keep the structure of the page simple. Smaller sites should have no more than three main links to other pages. The visitor should never be forced to click more than 3 times to get to the desired page. This brings traffic in poor quality to your site, but will not get you indexed.
* Content is king. Never will you get ranked if you do not have the right words and phrases on your web page. Sowords count two times for every 100 words. Sites with more than 100000 words are harder to be indexed.
* Back Links are important also. The more other sites will link to your site, the higher ranking you will get. You can get links by trading with another site, submitting your site to open directories, writing articles and certifying them, submitting your site to SEO directories and other free submitters. You can also exchange links with other related websites. If exact links are not feasible at first, make a deal with other related sites so that they will place your link on their website and link back to you.
* Get listed in press releases. Write articles that will advertise your site. People who read these press releases are likely to click on the link to your website and therefore increase your number of visitors, provided you have an online presence.
Landing pages are also important. If people are trying to find somewhere or Something, theyIP addressesand files must be able to find your website. It must be intuitive and easy to understand. If your homepage is difficult to find, the search engine results may be useless because, the searcher may lose interest in your site. Make your site easy to access and findable by search engines. It should have a main search box which is easily obvious and default to open. Find out the current status of your site on search engines. Look at the results you get on major search engines and try to analyze why your site has not been picked by these search engines. This is a big step for your site; you must analyze and find solutions for this. You can submit your site to these free search engines and do a regular analysis every week.
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